Big data

Big Data Analytics and its integration with Social Media

Big Data Analytics and its integration with Social Media

We all know that social ads and analytics are invaluable in digital marketing. Most of you might be reading this article because of the same reason. This is why we need to create a streamlined process around gathering data, analyzing it and drawing actionable insights from it. Social Media has become a vast reservoir of data …

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Big data

9 Must See TED Talks on Big Data

9 Must See TED Talks on Big Data

With its fast-paced growth, big data brought a revolution with itself that is simply inspiring. Over the year, data analytics, data extraction, and visualization have transformed numerous of industries and sectors across the globe. Right from healthcare and finance to all the way to fashion and retail, there is hardly a sector left untouched by big …

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Big Data Applications

Big Data in Fintech : How Fintech is Leveraging Big Data to Win over Banks

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 Think of a world where you never have to visit a bank, where all the financial services are merely the touch of a button away. The applications of big data in fintech today is advancing at a rapid pace with the financial sector being one of the biggest contenders.  It is now possible to get …

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Big data - Big Data Applications

How Netflix leverages Big Data Analytics to Drive Success

How Netflix leverages Big Data Analytics to Drive Success

If you ever want to predict the future, learn how Netflix does it. Once upon a time, legendary screenwriter William Goldman said, “Nobody, nobody – not now, not ever – knows the least goddam thing about what is or isn’t going to work at the box office.” That was of course before the time the …

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Data Analytics

Advanced Analytics for Product Portfolio Optimization in Manufacturing

Advanced Analytics for Product Portfolio Optimization in Manufacturing

Industries around the world are innovating new products and services to make a difference in the continuously evolving world. Although the manufacturing sector has seen a very steady and slow growth in demand for the goods at around 3-3.5%, it still forms an essential part of most industries across the globe. With the digitization and technological …

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Big data - Data Analytics

Big Data Analytics and the New Age of Retailing

Big Data Analytics and the New Age of Retailing

Big Data analytics is the new goldmine. If we take a good look at the past year, we will see how technology has helped retailers overcome the challenge of e-commerce. Through data insights and tracing consumer behavior patterns, retailers have been able to effectively execute marketing campaigns to meet the ever-rising expectations of consumers.  The …

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Data Analytics - ecommerce - retail - Uncategorized

How Adidas’ Focus on Data-Driven Growth Has Led to its Burgeoning Rise

How Adidas' Focus on Data-Driven Growth Has Led to its Burgeoning Rise

The Fourth Industrial Revolution is here and it’s all about the digital world. With the exponential growth of data and internet connectivity, brands are rapidly moving towards consumer-first mindset, with digital as its backbone. But how does a brand get to a point where it’s thinking is not only a part of brand philosophy but …

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Uncategorized

Big Data in Banking: 6 Ways Banks can Leverage Big Data Analytics in Financial Services

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Banks are the touch points that drive our business. Over the past years, the banking industry has grown by leaps and bounds in terms of their operations, delivery systems and services. However, the banking industry is at yet another point where it’s about to change its scope forever. Due to rise in big data technologies …

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Big data

Why Businesses need Embedded Analytics to Transform into Smarter Enterprises

Why Businesses need Embedded Analytics to Transform into Smarter Enterprises

Change is the only constant. We have repeatedly heard this phrase and it’s never been truer until now. With the pace at which the technology is transforming the world, companies either adapt or simply fail to make it work. Technology is one of the most significant external force driving the market today. Today, we see …

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Alternative Data

Hedge Funds are Relying on Alternative Data Insights to Gain an Investing Edge

Hedge Funds are Relying on Alternative Data Insights to Gain an Investing Edge

The thing about data that we all know is that it is growing at a rate that no human, organization or machine can process individually. However, what a lot of us tend to forget is that while high quality or expensive data does not guarantee successful strategies, bad data does ensure failure at the operational …

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