If the title of the article has led you here, it is highly probable you know what content marketing is. For those of you, who do not, let us get to the introduction of the concept. Content Marketing, as a strategic marketing approach, uses content to attract and retain its target audience. Conventional marketing strategies …
The question on the legality of one of the most popular data gathering tool definitely grabs everyone’s attention. While many businesses use web data scraping to extract relevant information from multiple sources, there are few questions that we will address here. Before we get into the legal aspects, let us describe what web scraping or …
Today’s online shoppers don’t only buy products, but they also buy experiences. How quickly does the screen load, how seamless are the payment options; all these and more determine whether you have a loyal customer or not. A market which changes faster than the tides, its best to have your consumer hooked the moment they …
Web scraping is a process to extract data from websites. The extracted data can then be transformed and analyzed in other formats like XML, CSV, and JSON to perform other tasks as per needs. In this post, we are going to discuss various open-source web scraping frameworks and libraries available in Python. 1. Request Request …
In e-commerce, Pricing Strategy is king. Online shopping essentially means comparison shopping where e-retailers constantly monitor competitor prices and set theirs accordingly to maintain their dominance in the market. While many retailers emphasize product quality and ensure a decent user experience, a good pricing strategy definitely triumphs them all. Consumers are hungry for better price deals, …
IoT a.k.a the Internet of Things is not just a buzzword. It is a remarkable piece of technology that converts any physical object into a smart device. IoT is the process of controlling several connected devices using an automated intelligent framework of sensors, analytical and computing capabilities. What drives the IoT infrastructure is the huge volume …
Big Data in Tourism: How Big Data Analytics can Help the Travel and Tourism Industry Grow
August 13, 2018
The travel industry is now a part of the bandwagon of the various other industries that use big data analytics in their regular operations. People generate a lot of data in all their activities and decisions with activities ranging from searching for holiday destinations to buying rucksacks online. Even while traveling across the globe, people …
Imagine getting an extremely relevant and vital piece of information, for as little as $3.33 per hour. How appealing it sounds? One of the key findings in Distil Networks new report, 2016 Economics of Web Scraping states that any information can be scraped. Be it an entire website, product description, customers reviews, competitor pricing or …
One can say Web Data Extraction is at the heart of today’s businesses. In the earlier days, people generally assumed that data extraction is just used to scrape information. But with the recent advancement in technology, data extraction has become an effective method to organize and compile the existing information for the further use. It is especially helpful …
The rate at which websites have grown in the past is simply astounding. According to Internet Livestats, there are more than a billion websites generating data and recording digital footprints. These websites and the data recorded is a goldmine for companies and brands. These are the source of a huge amount of data-driven insights and …