Category

Pricing Strategy

16Articles

It’s the Season to Get Holiday Pricing Right!

E-commerce, Pricing Strategy

It’s the Season to Get Holiday Pricing Right!

To say a lot has changed this year would be an understatement. The pandemic has globally affected consumer spending across all…

How Popular Price Comparison Websites Grab Data

E-commerce, Price Comparison, Pricing Strategy

3 Ways Popular Price Comparison Websites Gather Data

A few years back, a typical online buyer looking to buy apparel or an electronic gadget would scour the web…

Pricing parity: excelling across both online and offline channels

Pricing Strategy, Retail

Pricing parity: Excelling Across Both Online and Offline Channels

A valuable change is now bubbling in this world of predatory pricing. Now, premium brands are reverting to pricing parity…

Price testing: How to design a framework to maximize your profit

Pricing Strategy

Price testing: How to design a framework to maximize your profit

When you look at a product, you verify the quality, brand, and price. This triplet is crucial to consumer decision…

The Retailer’s Guide to Price Optimization Solutions to Increase Profits

E-commerce, Pricing Strategy

The Retailer’s Guide to Price Optimization Solutions to Increase Profits

Pricing is actually very simple. Customers will not pay literally a penny more than the true value of the product….

Nike vs Adidas: Competitive Analysis with Data Visualizations

Big data, Data Analytics, E-commerce, Pricing Strategy

Nike vs Adidas: Competitive Analysis with Data Visualizations

Here is a competitive analysis of Nike vs Adidas with data, insights, visualizations, and more. One of the retail categories…