E-commerce Archives

Pricing parity: Excelling Across Both Online and Offline Channels

A valuable change is now bubbling in this world of predatory pricing. Now, premium brands are reverting to pricing parity…

Amazon has been on the cutting edge of collecting, storing, and analyzing a large amount of data. Be it customer…

When you look at a product, you verify the quality, brand, and price. This triplet is crucial to consumer decision…

A goal is valuable when you keep moving towards it with every other strategy you put forth on the table….

As a retailer, your journey moves only in the direction of growth. That is why you are always chasing goals….

Pricing is actually very simple. Customers will not pay literally a penny more than the true value of the product….