Online retail or e-commerce has become a new playing arena for many companies. A lot of major e-commerce sites monitor some key indicators and metrics to study their performance against the overall trend in the industry and the market. These key metrics when used collectively, can help you study the behaviour of your customer, market …
Once only leveraged by enormous corporations, big data today has become an indispensable driving force for growth and operations in small and medium businesses. Easy access to big data technologies and the growth of analytical tools has spurted out opportunities for harnessing a variety of data-based insights not thought of before. Customer feedback data is being …
The e-commerce industry is a rapidly growing and evolving sector. The face of this industry has changed almost every year since it was first incepted in the early 1990s. With the growing number of digital buyers, the digital retail industry has shown a growth rate of above 20% in the last 3 years. This growing …
A few years back, a typical online buyer looking to buy apparel or an electronic gadget would scour the web to compare prices from various e-commerce sites and look for the best deals available. Prices of the same commodity would vary vastly over different sites which in turn prompted sites to monitor price changes in …
According to B2X, 80% of companies are not confident in their data. The idea of eCommerce Inventory management or E-commerce catalogue management is not as simple as it seems. In theory, you just have to maintain a single catalogue of all your eCommerce products. But, it’s actually a cumbersome task for retailers – which is …
E-commerce is a significant internet industry, which also makes one of the most competitive ones. Companies are looking to maximise their sales in any way they can. The data present on the web is one of the primary sources that they are using for this task. Getting social media data from different sites and social …
In e-commerce, Pricing Strategy is king. Online shopping essentially means comparison shopping where e-retailers constantly monitor competitor prices and set theirs accordingly to maintain their dominance in the market. While many retailers emphasize product quality and ensure a decent user experience, a good pricing strategy definitely triumphs them all. Consumers are hungry for better price deals, …
If you are running a business and have tried multiple marketing strategies but still haven’t seen a substantial impact, fret not! You are not alone. Despite several fancy whitepapers and theories available all around, the underlying fundamental is pretty simple! The effectiveness of a marketing and pricing strategy depends on its profitability or its potential …
Prevention is better than cure. An important point to consider for a successful business is forecasting problems before they arise and act accordingly on the solution to further prevent losses a company may incur. Businesses have to take risks and suffer mishappenings if their customers pull out of a plan or scheme or return the …
Imagine getting an extremely relevant and vital piece of information, for as little as $3.33 per hour. How appealing it sounds? One of the key findings in Distil Networks new report, 2016 Economics of Web Scraping states that any information can be scraped. Be it an entire website, product description, customers reviews, competitor pricing or …