In e-commerce, Pricing Strategy is king. Online shopping essentially means comparison shopping where e-retailers constantly monitor competitor prices and set theirs accordingly to maintain their dominance in the market. While many retailers emphasize product quality and ensure a decent user experience, a good pricing strategy definitely triumphs them all. Consumers are hungry for better price deals, …
If you are running a business and have tried multiple marketing strategies but still haven’t seen a substantial impact, fret not! You are not alone. Despite several fancy whitepapers and theories available all around, the underlying fundamental is pretty simple! The effectiveness of a marketing and pricing strategy depends on its profitability or its potential …
Prevention is better than cure. An important point to consider for a successful business is forecasting problems before they arise and act accordingly on the solution to further prevent losses a company may incur. Businesses have to take risks and suffer mishappenings if their customers pull out of a plan or scheme or return the …
Imagine getting an extremely relevant and vital piece of information, for as little as $3.33 per hour. How appealing it sounds? One of the key findings in Distil Networks new report, 2016 Economics of Web Scraping states that any information can be scraped. Be it an entire website, product description, customers reviews, competitor pricing or …
The Fourth Industrial Revolution is here and it’s all about the digital world. With the exponential growth of data and internet connectivity, brands are rapidly moving towards consumer-first mindset, with digital as its backbone. But how does a brand get to a point where it’s thinking is not only a part of brand philosophy but …
In present age, technology is developing at a pace faster than our ability to keep up with it. With technologies like embedded analytics and web scraping, the marketplace has now become a lot more competitive than it was 50 years ago. Retailers have been exploring newer technologies to build competitiveness and woo customers. But implementing a …
Battle of the Bots: How Large Retailers are Engaging in Shopping Bots Driven Pricing Wars to Drive their Business
June 22, 2018
If Amazon and Walmart were to go head to head, whose side would you be on? Being the two giants of the retail industry, these two clash swords on a daily basis. And that’s what recently happened. In the present day, the industry is buzzing with the latest gossip about Walmart facing an embarrassing situation …
Earlier last week, the Indian retail scenario saw a major transformation with an acquisition that involved one of the biggest players in the Indian e-commerce industry and the largest retailer. On 10th May, almost everyone across various areas of interest was talking about, what is deemed to be the biggest e-commerce deal. Post 20 months …
Over the past two decades, the internet has evolved from a geek’s work to a common man’s daily functioning tool for pretty much everything. Widespread usage of the internet has not only simplified day to day functioning but has also opened new avenues of possibilities one couldn’t’ imagine before. One sector that’s been tremendously affected …
Humans are a creature of habit. We love our habits, but we also like them challenged. Whenever the market presents a new toy for the customer to play with, we are only awed by it for some time before integrating it into our daily lives. And so, every once in a while we like something …