Big data - Data Analytics - ecommerce

Boost E-commerce Growth and Brand Reputation Using Customer Feedback Data

Boost E-commerce Growth and Brand Reputation Using Customer Feedback Data

Once only leveraged by enormous corporations, big data today has become an indispensable driving force for growth and operations in small and medium businesses. Easy access to big data technologies and the growth of analytical tools has spurted out opportunities for harnessing a variety of data-based insights not thought of before. Customer feedback data is being …

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Big data - Data Analytics - Data science - retail

Product Data Analytics For a Successful E-commerce Businesses

Product Data Analytics For a Successful E-commerce Businesses

Being analytics-driven is the only way for an e-commerce business to succeed in the hyper-competitive market. Product data extraction and analytics from competitor websites is a KPI, or key performance indicator companies should measure. Most small and medium e-commerce businesses are not very tech savvy. They lack the technical resources to set up an in-house …

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Big data - Data Analytics

How brands turn data into profits, and you can too!

How brands turn data into profit, and you can too!

Today, data has become an indispensable tool in a business’s profitable functioning. Companies resort to data insights to understand theirs and their competitor’s standing in the market. In an age where organizations strive to find the right product to sell in a hyper-competitive market, data not only becomes quintessential to monitor your growth but also …

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Data Analytics - ecommerce - Web scraping

How can Web Scraping Social Media data help E-commerce Owners

How can Web Scraping Social Media data help E-commerce Owners

 E-commerce is a significant internet industry, which also makes one of the most competitive ones. Companies are looking to maximise their sales in any way they can. The data present on the web is one of the primary sources that they are using for this task. Getting social media data from different sites and social …

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Data Analytics

How Web scraping and Big Data Analytics can be used to impact the Media and Entertainment industry

How-Web-scraping-and-Big-Data-Analytics-can-be-used-to-impact-the-Media-and-Entertainment-industry-02

Every industry in the world is moving towards data-driven decision making, then one of the most popular and highest grossing industries definitely has employed analytics and data sciences in its operations. We are talking about the media and entertainment (M&E) industry. If you are associated with the industry in any way and your question is …

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Big data - Data Analytics - Web scraping

How Web Scraping Can Optimize Online Merchandising

How Web Scraping Can Optimize Online Merchandising

Today’s online shoppers don’t only buy products, but they also buy experiences. How quickly does the screen load, how seamless are the payment options; all these and more determine whether you have a loyal customer or not. A market which changes faster than the tides, its best to have your consumer hooked the moment they …

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Data Analytics - Pricing Strategy

Competitive Pricing Strategy: How Products Are Priced

Competitive Pricing Strategy: How Products Are Priced

If you are running a business and have tried multiple marketing strategies but still haven’t seen a substantial impact, fret not! You are not alone. Despite several fancy whitepapers and theories available all around, the underlying fundamental is pretty simple! The effectiveness of a marketing and pricing strategy depends on its profitability or its potential …

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Data Analytics

How can Data Analytics transform Regulatory Compliance

How can Data Analytics transform Regulatory Compliance

Advancement in technology has opened up incredible opportunities for an organization to improve efficiency and quality of their products or services. However, with that advancement, expectations of regulatory compliance grow too. The approach to solving regulatory compliance issues is moving from human-led to more technology-driven. There are many types of data like transactional data, market and product …

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Data Analytics

Advanced Analytics for Product Portfolio Optimization in Manufacturing

Advanced Analytics for Product Portfolio Optimization in Manufacturing

Industries around the world are innovating new products and services to make a difference in the continuously evolving world. Although the manufacturing sector has seen a very steady and slow growth in demand for the goods at around 3-3.5%, it still forms an essential part of most industries across the globe. With the digitization and technological …

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Big data - Data Analytics

Big Data Analytics and the New Age of Retailing

Big Data Analytics and the New Age of Retailing

Big Data analytics is the new goldmine. If we take a good look at the past year, we will see how technology has helped retailers overcome the challenge of e-commerce. Through data insights and tracing consumer behavior patterns, retailers have been able to effectively execute marketing campaigns to meet the ever-rising expectations of consumers.  The …

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