Big Data Applications

Big Data in Fintech : How Fintech is Leveraging Big Data to Win over Banks

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 Think of a world where you never have to visit a bank, where all the financial services are merely the touch of a button away. The applications of big data in fintech today is advancing at a rapid pace with the financial sector being one of the biggest contenders.  It is now possible to get …

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Big data - Big Data Applications - Web scraping

Big Data in Tourism: How Big Data Analytics can Help the Travel and Tourism Industry Grow

How Big Data Analytics can help the Travel and Tourism Industry grow

The travel industry is now a part of the bandwagon of the various other industries that use big data analytics in their regular operations. People generate a lot of data in all their activities and decisions with activities ranging from searching for holiday destinations to buying rucksacks online. Even while traveling across the globe, people …

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Big data - Big Data Applications

How Netflix leverages Big Data Analytics to Drive Success

How Netflix leverages Big Data Analytics to Drive Success

If you ever want to predict the future, learn how Netflix does it. Once upon a time, legendary screenwriter William Goldman said, “Nobody, nobody – not now, not ever – knows the least goddam thing about what is or isn’t going to work at the box office.” That was of course before the time the …

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Alternative Data

How AI and Alternative Data will Influence Future Investment Research?

How will AI and Alternative Data influence Future Investment Research?

Investment research is basically the art and process of studying and evaluating the performance of stocks, shares, markets, and industries. The investment research and planning market faced seismic shifts every now and then. This calls for improving the process with the transforming technologies and incorporating the same in the regular operations. Due to the abundance of information …

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Big data - retail

Why Predictive Shopping Will Dominate Retail in 2018

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A few years back, a huge debate had many the fate of many retail stores hanging by a thread. Many chains were wondering if retails store were a boon or just a liability. And where we are standing currently, the answer is pretty clear. But a more pertinent question now haunts us. ‘What next?’ The …

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Big data - Sales & Marketing

Data-Driven Marketing: How Marketers Lead in Today’s Data-Driven World

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Our technological future is Automation and AI. We live in a world which is getting increasingly tech-savvy. Having an unlimited amount of data available at our disposal, we want instant results. The same goes for modern marketers and with the rapidly growing technology, their expectations are on a rise. 20 years back marketing was all about …

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Big data - Data Analytics

Big Data Analytics and the New Age of Retailing

Big Data Analytics and the New Age of Retailing

Big Data analytics is the new goldmine. If we take a good look at the past year, we will see how technology has helped retailers overcome the challenge of e-commerce. Through data insights and tracing consumer behavior patterns, retailers have been able to effectively execute marketing campaigns to meet the ever-rising expectations of consumers.  The …

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Big data - Data Analytics

Data Analytics for B2B Selling: How Advanced Analytics is Impacting B2B sales

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Machine Learning and data analytics have shown a pronounced effect on various aspects of the commercial world and industries. Enterprises are using innovation in the field of data analytics and machine learning to design better marketing campaigns. It also helps generate pricing and customer-centric recommendations and even plan more effective financial budgets. However, the rapid …

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Big data

How to Use Big Data to Create Value for Customers

How to Use Big Data to Create Value for Customers

The power of big data and analytics in the field of sales and marketing is no alien concept to anyone who has been following the trends in the space. The benefits of using data to generate leads, pursue them and convert them into full-fledged clients are enormous and have thus, been used across industries. Although …

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Big data

Why Businesses need Embedded Analytics to Transform into Smarter Enterprises

Why Businesses need Embedded Analytics to Transform into Smarter Enterprises

Change is the only constant. We have repeatedly heard this phrase and it’s never been truer until now. With the pace at which the technology is transforming the world, companies either adapt or simply fail to make it work. Technology is one of the most significant external force driving the market today. Today, we see …

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