Big data - Data Analytics

How brands turn data into profits, and you can too!

How brands turn data into profit, and you can too!

Today, data has become an indispensable tool in a business’s profitable functioning. Companies resort to data insights to understand theirs and their competitor’s standing in the market. In an age where organizations strive to find the right product to sell in a hyper-competitive market, data not only becomes quintessential to monitor your growth but also …

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Alternative Data - Web scraping

7 Social Media Scraping tools for 2019

7 Social Media Scraping tools for 2019

Social Media is a pool of data that can be utilised for several purposes including predicting upcoming trends, keeping track of audience interests and activity etc. This task can be automated efficiently using web scrapers to give structured data ready to be analysed.  Social media scraping tools go through sites like Facebook, Twitter, Instagram etc. and …

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Big Data Applications

How To Get The Most Out Of CES 2019

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The Consumer Electronics Show (CES) is one of the most awaited shows of the year. People book tickets, go there and then, you end up realising the trip was not worth the money spent. Every year more than 150000 people attend the show, and one can easily end up not utilizing to the fullest what …

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Big Data Applications - Web scraping

Web Scraping for Tourism: Impact of Data Scraping on Travel Industry

Web Scraping for tourism: Impact of Data Scraping on Travel Industry

Travel and Tourism have always been an important industry in the service sector. It not only contributes actively to cash incomes and the growth of the economy but also helps in employment creation and foreign relations. But at the end of the day, it belongs to the service sector, and that means competition is bound …

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Big data

Big Data Analytics and its integration with Social Media

Big Data Analytics and its integration with Social Media

We all know that social ads and analytics are invaluable in digital marketing. Most of you might be reading this article because of the same reason. This is why we need to create a streamlined process around gathering data, analyzing it and drawing actionable insights from it. Social Media has become a vast reservoir of data …

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Alternative Data - Web scraping

How to Leverage Data Scraping to Boost Content Marketing

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If the title of the article has led you here, it is highly probable you know what content marketing is. For those of you, who do not, let us get to the introduction of the concept. Content Marketing, as a strategic marketing approach, uses content to attract and retain its target audience. Conventional marketing strategies …

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Big data - Data Analytics - Web scraping

How Web Scraping Can Optimize Online Merchandising

How Web Scraping Can Optimize Online Merchandising

Today’s online shoppers don’t only buy products, but they also buy experiences. How quickly does the screen load, how seamless are the payment options; all these and more determine whether you have a loyal customer or not. A market which changes faster than the tides, its best to have your consumer hooked the moment they …

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Big data

9 Must See TED Talks on Big Data

9 Must See TED Talks on Big Data

With its fast-paced growth, big data brought a revolution with itself that is simply inspiring. Over the year, data analytics, data extraction, and visualization have transformed numerous of industries and sectors across the globe. Right from healthcare and finance to all the way to fashion and retail, there is hardly a sector left untouched by big …

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Big Data Applications

Big Data in Fintech : How Fintech is Leveraging Big Data to Win over Banks

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 Think of a world where you never have to visit a bank, where all the financial services are merely the touch of a button away. The applications of big data in fintech today is advancing at a rapid pace with the financial sector being one of the biggest contenders.  It is now possible to get …

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Big data - Big Data Applications - Web scraping

Big Data in Tourism: How Big Data Analytics can Help the Travel and Tourism Industry Grow

How Big Data Analytics can help the Travel and Tourism Industry grow

The travel industry is now a part of the bandwagon of the various other industries that use big data analytics in their regular operations. People generate a lot of data in all their activities and decisions with activities ranging from searching for holiday destinations to buying rucksacks online. Even while traveling across the globe, people …

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