Srishti Saha
An electronics and communication engineering graduate and a data scientist by profession, Srishti has a passion for upcoming tech and gadgets. She believes that IoT, AI, ML and Blockchain will come together to change the daily lives of human beings. She wishes to be part of this revolution.
Big data

Big Data Analytics and its integration with Social Media

Big Data Analytics and its integration with Social Media

We all know that social ads and analytics are invaluable in digital marketing. Most of you might be reading this article because of the same reason. This is why we need to create a streamlined process around gathering data, analyzing it and drawing actionable insights from it. Social Media has become a vast reservoir of data …

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Alternative Data - Web scraping

How to Leverage Data Scraping to Boost Content Marketing

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If the title of the article has led you here, it is highly probable you know what content marketing is. For those of you, who do not, let us get to the introduction of the concept. Content Marketing, as a strategic marketing approach, uses content to attract and retain its target audience. Conventional marketing strategies …

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Web scraping

Is Web Data Scraping Legal?

Is Web Data Scraping Legal?

The question on the legality of one of the most popular data gathering tool definitely grabs everyone’s attention. While many businesses use web data scraping to extract relevant information from multiple sources, there are few questions that we will address here. Before we get into the legal aspects, let us describe what web scraping or …

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Data Analytics

How Web scraping and Big Data Analytics can be used to impact the Media and Entertainment industry

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Every industry in the world is moving towards data-driven decision making, then one of the most popular and highest grossing industries definitely has employed analytics and data sciences in its operations. We are talking about the media and entertainment (M&E) industry. If you are associated with the industry in any way and your question is …

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Data science

A Complete List of Online Resources to Learn Essential Data Science Skills

A Complete List of Online Resources to Learn Essential Data Science Skills

It is predicted that data science, big data, and machine learning will hold the top spot for hot professions of the future. Data has now become an integral tool for decision making. All human activities generate huge volumes of data every day. And with this, acquiring data science skills now holds an even important position …

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Data Analytics - Pricing Strategy

Competitive Pricing Strategy: How Products Are Priced

Competitive Pricing Strategy: How Products Are Priced

If you are running a business and have tried multiple marketing strategies but still haven’t seen a substantial impact, fret not! You are not alone. Despite several fancy whitepapers and theories available all around, the underlying fundamental is pretty simple! The effectiveness of a marketing and pricing strategy depends on its profitability or its potential …

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Web scraping

IoT Data Scraping: All You Need to Know About Scraping IoT Data

IoT Data Scraping: All You Need to Know About Scraping IoT Data

IoT a.k.a the Internet of Things is not just a buzzword. It is a remarkable piece of technology that converts any physical object into a smart device. IoT is the process of controlling several connected devices using an automated intelligent framework of sensors, analytical and computing capabilities. What drives the IoT infrastructure is the huge volume …

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Big data - Big Data Applications - Web scraping

Big Data in Tourism: How Big Data Analytics can Help the Travel and Tourism Industry Grow

How Big Data Analytics can help the Travel and Tourism Industry grow

The travel industry is now a part of the bandwagon of the various other industries that use big data analytics in their regular operations. People generate a lot of data in all their activities and decisions with activities ranging from searching for holiday destinations to buying rucksacks online. Even while traveling across the globe, people …

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Alternative Data

How AI and Alternative Data will Influence Future Investment Research?

How will AI and Alternative Data influence Future Investment Research?

Investment research is basically the art and process of studying and evaluating the performance of stocks, shares, markets, and industries. The investment research and planning market faced seismic shifts every now and then. This calls for improving the process with the transforming technologies and incorporating the same in the regular operations. Due to the abundance of information …

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Data Analytics

How can Data Analytics transform Regulatory Compliance

How can Data Analytics transform Regulatory Compliance

Advancement in technology has opened up incredible opportunities for an organization to improve efficiency and quality of their products or services. However, with that advancement, expectations of regulatory compliance grow too. The approach to solving regulatory compliance issues is moving from human-led to more technology-driven. There are many types of data like transactional data, market and product …

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