Big data - Data Analytics

How brands turn data into profits, and you can too!

How brands turn data into profit, and you can too!

Today, data has become an indispensable tool in a business’s profitable functioning. Companies resort to data insights to understand theirs and their competitor’s standing in the market. In an age where organizations strive to find the right product to sell in a hyper-competitive market, data not only becomes quintessential to monitor your growth but also …

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ecommerce - Web scraping

PIM and Web Scraping: How Bad data is destroying Online Retail

PIM and Web Scraping: How Bad data is destroying Online Retail

According to B2X, 80% of companies are not confident in their data. The idea of eCommerce Inventory management or E-commerce catalogue management is not as simple as it seems. In theory, you just have to maintain a single catalogue of all your eCommerce products. But, it’s actually a cumbersome task for retailers – which is …

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Big Data Applications

How To Get The Most Out Of CES 2019

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The Consumer Electronics Show (CES) is one of the most awaited shows of the year. People book tickets, go there and then, you end up realising the trip was not worth the money spent. Every year more than 150000 people attend the show, and one can easily end up not utilizing to the fullest what …

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Amazon scraping - Web scraping

Scraping Amazon Data: How can Web Scraping benefit you as an Amazon Dealer?

Scraping Amazon Data: How can Web Scraping benefit you as an Amazon Dealer?

Owing to the rise of e-commerce stores and an increasingly tech-savvy world,  a plethora of dealers now have a chance to drastically improve their online presence and conduct a profitable business. While Amazon and Walmart have primarily dominated in this avenue, among others,  online dealers largely rely on these platforms to make burgeoning revenues through attractive online deals …

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Pricing Strategy - Web scraping

How to Leverage Web Scraping to Create a Competitor Price Monitoring Strategy

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In e-commerce, Pricing Strategy is king. Online shopping essentially means comparison shopping where e-retailers constantly monitor competitor prices and set theirs accordingly to maintain their dominance in the market. While many retailers emphasize product quality and ensure a decent user experience, a good pricing strategy definitely triumphs them all. Consumers are hungry for better price deals, …

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Data Analytics - ecommerce - retail - Uncategorized

How Adidas’ Focus on Data-Driven Growth Has Led to its Burgeoning Rise

How Adidas' Focus on Data-Driven Growth Has Led to its Burgeoning Rise

The Fourth Industrial Revolution is here and it’s all about the digital world. With the exponential growth of data and internet connectivity, brands are rapidly moving towards consumer-first mindset, with digital as its backbone. But how does a brand get to a point where it’s thinking is not only a part of brand philosophy but …

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Business Intelligence

GDPR and The Digital Peddle: How GDPR will Transform Digital Marketing

The-GDPR-effect-on-Digital-Marketing

With the world becoming more data-centric and digitization burgeoning into every aspect of our lives, the amount of publicly available data has increased several folds. We are currently into the era of Big Data, where a huge amount of data is finding its way towards valuable insights for various businesses. One of the industries which …

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Big data

How to Use Big Data to Create Value for Customers

How to Use Big Data to Create Value for Customers

The power of big data and analytics in the field of sales and marketing is no alien concept to anyone who has been following the trends in the space. The benefits of using data to generate leads, pursue them and convert them into full-fledged clients are enormous and have thus, been used across industries. Although …

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ecommerce - retail

Chatbots for Retail: How retailers are using chatbots to boost customer engagement

Chatbots for Retail: How retailers are using chatbots to boost customer engagement

In present age, technology is developing at a pace faster than our ability to keep up with it. With technologies like embedded analytics and web scraping, the marketplace has now become a lot more competitive than it was 50 years ago. Retailers have been exploring newer technologies to build competitiveness and woo customers. But implementing a …

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Pricing Strategy

Battle of the Bots: How Large Retailers are Engaging in Shopping Bots Driven Pricing Wars to Drive their Business

Battle of the Bots: How Large retailers are engaging in Bot-driven pricing wars to drive their business

If Amazon and Walmart were to go head to head, whose side would you be on? Being the two giants of the retail industry, these two clash swords on a daily basis. And that’s what recently happened. In the present day, the industry is buzzing with the latest gossip about Walmart facing an embarrassing situation …

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