You might have seen the video of iPhone product launch by Steve Jobs. It was one of the most successful launches ever.
The iPhone 3G sold over a million units on its launch weekend and iPhone 4 made a new record
as 1.7 million units were sold within the first 3 days! Those certainly are some great numbers.
There were a lot of mobile phones launched before and after iPhone, but have you ever
thought why iPhone was more successful than the rest?
That is because Steve Jobs had 3 spells-
He knew exactly what the market wanted.
He knew what was wrong with the existing products.
He knew how to use the digital platform to market his products like never before.
But enough about Apple. We know you have been coveting yourself a successful launch ever since you came up with that brilliant new product. How do you pull off a successful product launch?
How do you get hold of those 3 spells that can turn the tables in your favour? The answer is Web Scraping. Web scraping combined with sentiment and text analytics can uncover these three spells.
Now you need not be a technical whiz to use web scraping, but it would really help if you were. Datahut is helping companies get data from websites which they use to make the product launch successful.
Three key things you can figure out using web scraping
Companies spend a lot of time, money and resources to ensure a successful launch, but it is bound to fail if the market conditions are not favourable. According to VentureBeat around 20000 products were launched at CES 2017. Now if a product which competes with yours is launched at the CES, it is advisable to hold your launch until a more favourable time. Analyse the performance of the launch product in the meantime and maybe you can learn a new way to one-up your competition.
Knowing the people
Different people, different wants(needs); that is how the market functions. Tap into different resources and you will soon have a list of what new things you can integrate into your product to make it a better. But how many blog, articles, forums etc. Will you possibly read to come up with these key points-
What features are the liked the most in the existing or competing products?
What features were disliked?
What are the possible additions the masses might like?
How much money are they willing to pay?
To gather answers to these questions, a lot of reading and analysing will be required. Another quicker way to do it is web scraping.
Finding influencers
Influencers play a very crucial role in the success of a product. Now if you were to launch a portable music player and it was to be endorsed by Katy Perry or Justin Bieber, it will surely shoot up your sales and thousands of units will be sold in a matter of minutes.
So many possibilities and not enough time. Let web scraping take the load off and help you with your product launch. Get in touch and let us help you.