Website scraping has been the oldest growth hack technique in the digital marketing book.
What was once a simple copy paste of information from a page to a spreadsheet, has now metamorphosed into your go-to strategy for success.
Website scraping is a method of extracting data from a website. This data could serve a number of purposes in future business growth decision making. Like building a sales pipeline to monitor where your competitors are setting their prices. One of the wildly practiced facets of digital campaigns today, web scraping has been looked upon with a certain degree of apprehension.
After all, you may be taking information that may or may not be OK to use, and result in a privacy breach. But according to Icreon, to adhere to its legality, one must look out for copyrights, not being in violation of privacy laws or terms of use, and not burden the host’s service.
Incorporate Website Scraping into your Digital Marketing Campaign
One may take web scraping to be a tool for technical minds. However, this is not so!
Marketers have been using web scraping without any technical know-how, and they are getting a massive value from it. There now exist cheap and effective tools for scraping web information effortlessly. For instance, Mention allows you to monitor your competitors online for reputation tracking without writing a shred of code. Whereas Ahrefs allows you to improve your search traffic, research your competitors and monitor your niche. When it comes to scraping social data to find influencers, Buzzsumo or Onalytica have it covered.
But why scrape data in the first place?
Extracted raw web data can be employed in multiple use cases including web indexing, data mining, price change monitoring and comparison in retail, market research, product review scraping, gathering sales leads, tracking online presence and reputation, and social listening.
From a marketing perspective, whether you’re performing an SEO audit, performing competitive research for a product launch, monitoring product reviews and pricing, or forming your next data-journalism content marketing campaigns, web scraping is a valuable asset.
Datahut for your Web Scraping Needs
Datahut’s highly scalable and enterprise grade web extraction platform allows you to gather data from the web the way you need it. Its flagship product Leadbucket is the ultimate business intelligence tool, powering businesses for efficient lead research & discovery. It mines and
analyses publicly available data from the web for lead research and discovery.
Datahut equips businesses with data to:
Optimize the product’s pricing and skyrocket sales via competitor price monitoring strategies.
Leverage social media sites like Twitter and LinkedIn for Lead Generation.
Build news aggregators, event aggregators and centralized job portals using data from websites.
Garner marketing intelligence by identifying key market developments from various data sources on the web.
Extract comprehensive business intelligence on startups and big corporations. Compare your marketing campaigns with experts in your field.
Build price comparison sites and affiliate sites using web data from popular E-commerce sites.
Endless Possibilities
The rising field of data mining is giving rise to endless capabilities of using data scraping in businesses. Companies now resort to AI techniques to assess links between seemingly benign
data points. Web scraping is transforming the way businesses are approaching marketing and
is creating new avenues for innovation in digital marketing.
Website scraping isn’t just for engineers, data scientists, and other technical people. Marketers can use web scraping easily and effectively, too. Wish to explore how web scraping can transform your digital marketing campaign? Contact Datahut to get data from the web the way you need it.