Big data - Data Analytics

Big Data Analytics and the New Age of Retailing

Big Data Analytics and the New Age of Retailing

Big Data analytics is the new goldmine. If we take a good look at the past year, we will see how technology has helped retailers overcome the challenge of e-commerce. Through data insights and tracing consumer behavior patterns, retailers have been able to effectively execute marketing campaigns to meet the ever-rising expectations of consumers.  The …

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Web scraping

How Web Data Extraction can Redefine your Business

How Web Data Extraction can Redefine your Business

One can say Web Data Extraction is at the heart of today’s businesses.  In the earlier days, people generally assumed that data extraction is just used to scrape information.  But with the recent advancement in technology, data extraction has become an effective method to organize and compile the existing information for the further use. It is especially helpful …

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Big data - Data Analytics

Data Analytics for B2B Selling: How Advanced Analytics is Impacting B2B sales

Data-Analytics-for-B2B-Selling-How-Advanced-Analytics-is-Impacting-B2B-sales-01

Machine Learning and data analytics have shown a pronounced effect on various aspects of the commercial world and industries. Enterprises are using innovation in the field of data analytics and machine learning to design better marketing campaigns. It also helps generate pricing and customer-centric recommendations and even plan more effective financial budgets. However, the rapid …

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Data Analytics - ecommerce - retail - Uncategorized

How Adidas’ Focus on Data-Driven Growth Has Led to its Burgeoning Rise

How Adidas' Focus on Data-Driven Growth Has Led to its Burgeoning Rise

The Fourth Industrial Revolution is here and it’s all about the digital world. With the exponential growth of data and internet connectivity, brands are rapidly moving towards consumer-first mindset, with digital as its backbone. But how does a brand get to a point where it’s thinking is not only a part of brand philosophy but …

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Business Intelligence

GDPR and The Digital Peddle: How GDPR will Transform Digital Marketing

The-GDPR-effect-on-Digital-Marketing

With the world becoming more data-centric and digitization burgeoning into every aspect of our lives, the amount of publicly available data has increased several folds. We are currently into the era of Big Data, where a huge amount of data is finding its way towards valuable insights for various businesses. One of the industries which …

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Big data

How to Use Big Data to Create Value for Customers

How to Use Big Data to Create Value for Customers

The power of big data and analytics in the field of sales and marketing is no alien concept to anyone who has been following the trends in the space. The benefits of using data to generate leads, pursue them and convert them into full-fledged clients are enormous and have thus, been used across industries. Although …

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ecommerce - retail

Chatbots for Retail: How retailers are using chatbots to boost customer engagement

Chatbots for Retail: How retailers are using chatbots to boost customer engagement

In present age, technology is developing at a pace faster than our ability to keep up with it. With technologies like embedded analytics and web scraping, the marketplace has now become a lot more competitive than it was 50 years ago. Retailers have been exploring newer technologies to build competitiveness and woo customers. But implementing a …

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Pricing Strategy

Battle of the Bots: How Large Retailers are Engaging in Shopping Bots Driven Pricing Wars to Drive their Business

Battle of the Bots: How Large retailers are engaging in Bot-driven pricing wars to drive their business

If Amazon and Walmart were to go head to head, whose side would you be on? Being the two giants of the retail industry, these two clash swords on a daily basis. And that’s what recently happened. In the present day, the industry is buzzing with the latest gossip about Walmart facing an embarrassing situation …

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Data Security

Protecting Consumer Privacy by Ensuring Data Security

Protecting Consumer Privacy by Ensuring Data Security

Data is often called the ‘new oil’ and enterprises around the world have been scampering around for innovative ways to collect data. With technologies like IoT, Blockchain, Machine Learning and Artificial Intelligence advancing rapidly, data collection, storage and analyses is a cake-walk. Companies can obtain a lot of data unobtrusively and without actually asking you …

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Business Intelligence

GDPR Introduces the Consent Epoch: How to Convince Customers to Share Personal Data

GDPR Introduces the Consent Epoch: How to Convince Customers to Share Personal Data

From 25th May 2018, the enforcement of European Union General Data Protection Regulation (GDPR) replacing the EU’s Data Protection Directive of 1995, showed a remarkable change in the way personal data of European Union (EU) citizens is administered. Irrespective of the place where they reside GDPR is applied to all the companies that process personal …

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