A few years back, a huge debate had many the fate of many retail stores hanging by a thread. Many chains were wondering if retails store were a boon or just a liability. And where we are standing currently, the answer is pretty clear. But a more pertinent question now haunts us. ‘What next?’ The …
Imagine getting an extremely relevant and vital piece of information, for as little as $3.33 per hour. How appealing it sounds? One of the key findings in Distil Networks new report, 2016 Economics of Web Scraping states that any information can be scraped. Be it an entire website, product description, customers reviews, competitor pricing or …
The Fourth Industrial Revolution is here and it’s all about the digital world. With the exponential growth of data and internet connectivity, brands are rapidly moving towards consumer-first mindset, with digital as its backbone. But how does a brand get to a point where it’s thinking is not only a part of brand philosophy but …
In present age, technology is developing at a pace faster than our ability to keep up with it. With technologies like embedded analytics and web scraping, the marketplace has now become a lot more competitive than it was 50 years ago. Retailers have been exploring newer technologies to build competitiveness and woo customers. But implementing a …
Earlier last week, the Indian retail scenario saw a major transformation with an acquisition that involved one of the biggest players in the Indian e-commerce industry and the largest retailer. On 10th May, almost everyone across various areas of interest was talking about, what is deemed to be the biggest e-commerce deal. Post 20 months …
Over the past two decades, the internet has evolved from a geek’s work to a common man’s daily functioning tool for pretty much everything. Widespread usage of the internet has not only simplified day to day functioning but has also opened new avenues of possibilities one couldn’t’ imagine before. One sector that’s been tremendously affected …
Online vs In-Store Shopping: How Can Retailers Close the Gap Between Online & In-Store Shopping
April 6, 2018
In today’s world, the word “shopping” doesn’t only mean the purchase of a product. Rather, it’s an entire customer experience. Right from the point when you enter a store, browse through its various sections, evaluate a number of different products in the same category, wait in line at the payment counter and finally walk out …
Humans are a creature of habit. We love our habits, but we also like them challenged. Whenever the market presents a new toy for the customer to play with, we are only awed by it for some time before integrating it into our daily lives. And so, every once in a while we like something …
We often tend to believe that anything that is more than a few decades old must be outdated and not caught up with the rest of the world. On the contrary, Walmart, which was founded in 1962, is still updating themselves to cutting-edge, technology when it comes to retail decision making and customer experiences, using …
2017 had proven to be a golden year for big data. Not only the systems that supported large volumes of structured and unstructured data continued to rise but also the market started demanding platforms that helped data custodians govern and secure big data while empowering end users to analyze that data. As big data became …