ecommerce

The Future of E-Commerce is Augmented Reality: How AR Will Reshape Shopping in the Future

The Future of E-Commerce is Augmented Reality: How AR Will Reshape Shopping in the Future

Before Pokemon Go came out, no one could fathom the power of Augmented Reality in their own hands. We all knew that AR was the fancy new technology that every major tech giant was plunging into. But little did we know that this futuristic technology is will sooner turn into a reality. The most significant …

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Pricing Strategy

The Retailer’s Guide to Price Optimization Solutions to Increase Profits

The Retailer’s Guide to Price Optimization Solutions to Increase Profits

“Pricing is actually very simple. Customers will not pay a penny more than the true value of the product.”                                                                         …

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Amazon scraping - ecommerce - Pricing Strategy - retail

How Amazon is at the Apex of the E-commerce Battle

How Amazon is at the Apex of the E-commerce Battle

Recently Jeff Bezos, founder of e-commerce giant Amazon, overtook Bill Gates to become the richest man on Earth. With Amazon’s immense success in the e-commerce sector, this comes as no surprise.  There are various aspects to a business that makes it a success. Keeping up with the latest trends, product availability, customer experience, consumer satisfaction, …

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ecommerce - retail - Sales & Marketing

Retail Marketing Trends That Will Skyrocket Your Business Growth

retail-marketing-trends-which-will-grow-your-busienss

What does it take for an online business to be an overnight success? Perfect timing? Yes A well thought out marketing strategy? Yes Connecting with your consumers? Yes. It takes it all that and then some.   With the digital landscape showing no pace of slowing down anytime soon, it spells doom for any brand who …

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Pricing Strategy

How Competitive Price Intelligence can Determine your Profitability

pricing intelligence

You want to ace it, but so do they. You know your market, but so do they. You have a huge array of products to offer, but so do they. So how do you actually beat them at this game? The answer is Competitive price intelligence!! If you aren’t leveraging big data to your advantage, it’s …

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Pricing Strategy

4 Brilliant Ways Retailers Can Offer Price Discounts & Still Preserve Margins

discounts and profit

Discounts = Profits! What? You heard is right! There are some neat little tricks in our bag here which will help you understand how you can preserve your profit margins and still give discounts. Whenever a retailer thinks of giving discounts, the first thing that pops up in their head is, “But what about my …

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ecommerce - retail

How Product Assortment Optimization can be Your Greatest Competitive Advantage in Retail

How Product Assortment Optimization can be Your Greatest Competitive Advantage in Retail

Savage! That’s how the world of online retail can be described in one word. The world of retail is neck-breaking cut-throat competition. E-commerce embodies constant change in every sphere of functioning. Each day witnesses a particular idea trending, to which online retailers need to keep pace with. One has to be 2 steps ahead of …

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Business Intelligence - ecommerce

How To Use Product Intelligence To Win Customers

How To Use Product Intelligence To Win Customers

Let’s face it: the e-commerce scenario is burgeoning each year. Giants like Walmart and Amazon have quadrupled their inventory as sale season approaches. From massive selections and free shipping to inventive new shopping experiences, customers today have a plethora of options to choose from. In such fierce times, the power of Product Intelligence can drastically …

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ecommerce - Pricing Strategy - retail - Web scraping

5 Reasons Why Retail Winners Do Competitor Price Monitoring

competitor’s price monitoring (1)

The world of e–commerce essentially revolves around the theory of “right price at the right time”. Online shopping has primarily become comparison shopping whereby today’s consumer browses through 10 different websites to find the right deal. This simply means that if your prices aren’t rivaling that of your competitors, you’ll definitely lose out on sales. A …

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ecommerce - retail

Global Retail Trends Set to Dominate 2017

Global Retail Trends Set to Dominate 2017

In today’s retail environment, in order to thrive, retailers need to respond and adapt to new strategies. The past decade has witnessed an enormous growth in various retail trends. A hassle free customized shopping experience is now possible today thanks to the adoption of technological innovation in e commerce. To keep pace with the ever transient …

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