Data Analytics - Pricing Strategy

Competitive Pricing Strategy: How Products Are Priced

Competitive Pricing Strategy: How Products Are Priced

If you are running a business and have tried multiple marketing strategies but still haven’t seen a substantial impact, fret not! You are not alone. Despite several fancy whitepapers and theories available all around, the underlying fundamental is pretty simple! The effectiveness of a marketing and pricing strategy depends on its profitability or its potential …

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Data Analytics

How can Data Analytics transform Regulatory Compliance

How can Data Analytics transform Regulatory Compliance

Advancement in technology has opened up incredible opportunities for an organization to improve efficiency and quality of their products or services. However, with that advancement, expectations of regulatory compliance grow too. The approach to solving regulatory compliance issues is moving from human-led to more technology-driven. There are many types of data like transactional data, market and product …

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Data Analytics

Advanced Analytics for Product Portfolio Optimization in Manufacturing

Advanced Analytics for Product Portfolio Optimization in Manufacturing

Industries around the world are innovating new products and services to make a difference in the continuously evolving world. Although the manufacturing sector has seen a very steady and slow growth in demand for the goods at around 3-3.5%, it still forms an essential part of most industries across the globe. With the digitization and technological …

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Big data - Data Analytics

Big Data Analytics and the New Age of Retailing

Big Data Analytics and the New Age of Retailing

Big Data analytics is the new goldmine. If we take a good look at the past year, we will see how technology has helped retailers overcome the challenge of e-commerce. Through data insights and tracing consumer behavior patterns, retailers have been able to effectively execute marketing campaigns to meet the ever-rising expectations of consumers.  The …

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Big data - Data Analytics

Data Analytics for B2B Selling: How Advanced Analytics is Impacting B2B sales

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Machine Learning and data analytics have shown a pronounced effect on various aspects of the commercial world and industries. Enterprises are using innovation in the field of data analytics and machine learning to design better marketing campaigns. It also helps generate pricing and customer-centric recommendations and even plan more effective financial budgets. However, the rapid …

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Data Analytics - ecommerce - retail - Uncategorized

How Adidas’ Focus on Data-Driven Growth Has Led to its Burgeoning Rise

How Adidas' Focus on Data-Driven Growth Has Led to its Burgeoning Rise

The Fourth Industrial Revolution is here and it’s all about the digital world. With the exponential growth of data and internet connectivity, brands are rapidly moving towards consumer-first mindset, with digital as its backbone. But how does a brand get to a point where it’s thinking is not only a part of brand philosophy but …

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Data Analytics - Web scraping

How Data Scraping in Real Estate Will Transform the Housing Industry?

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With the advancement of big data analytics and machine learning algorithms in day to day lives, a modern company today spares no expense in utilizing them for their betterment. From e-retailers, healthcare, tourism, and travel to name a few, each industry is open to exploring the prospects of a data-driven functioning for a profitable business. In …

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Big data - Data Analytics - Data science - Pricing Strategy

How AI is Driving Dynamic Pricing in Online Retail

AI

There is no denying the fact that AI is finding its way into every aspect of modern living. From cars to healthcare to our homes, AI is progressively getting embedded into our technological functioning. AI in retail is an emerging trend today, with retailers now moving to predictive commerce. With AI on its backbone, retailers are …

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Big data - Data Analytics

The Beginner’s Guide to Understanding Alternative Data

The Beginner’s Guide to Understanding Alternative Data

Data. This is perhaps the most widely used buzzword in the business world today. It is also something no company can efficiently function without. If you happen to be the head of your own firm, you will realize that you spend the better part of your day dealing with data. Data for business comes in …

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Data Analytics - Web scraping

How Web Analytics is Driving a Booming E-Retail Industry

How Web Analytics is Driving a Booming E-Retail Industry

In the era of online marketing, change is the only constant. As new tactics to successfully navigate the market are devised every day, the online marketplace is a labyrinth not everyone can successfully cross. While the e-commerce industry is filled with brands big and small, only a few have managed to leave a mark. Giants …

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