Big data

How to Use Big Data to Create Value for Customers

How to Use Big Data to Create Value for Customers

The power of big data and analytics in the field of sales and marketing is no alien concept to anyone who has been following the trends in the space. The benefits of using data to generate leads, pursue them and convert them into full-fledged clients are enormous and have thus, been used across industries. Although …

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Big data

Why Businesses need Embedded Analytics to Transform into Smarter Enterprises

Why Businesses need Embedded Analytics to Transform into Smarter Enterprises

Change is the only constant. We have repeatedly heard this phrase and it’s never been truer until now. With the pace at which the technology is transforming the world, companies either adapt or simply fail to make it work. Technology is one of the most significant external force driving the market today. Today, we see …

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Alternative Data

Hedge Funds are Relying on Alternative Data Insights to Gain an Investing Edge

Hedge Funds are Relying on Alternative Data Insights to Gain an Investing Edge

The thing about data that we all know is that it is growing at a rate that no human, organization or machine can process individually. However, what a lot of us tend to forget is that while high quality or expensive data does not guarantee successful strategies, bad data does ensure failure at the operational …

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Big data

How to Convert your Company’s Big Data into Actionable Data

How to Convert your Company's Big Data into Actionable Data

The amount of data that is generated today in an hour is astounding. It can be a valuable asset for those who know how to leverage this data; for others, not so much. But the real question is how do you use big data to achieve the results you have been hoping for? A lot …

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Big data

Big Data in Insurance: How Insurers can leverage Big Data Insights

Big Data in Insurance

Just like all the other industries affected by big data, insurance hasn’t been untouched either. The insurance industry is increasingly looking towards insights derived from analysis of big data. Initially, only 9% of the insurers were interested in big data projects, but that number rose up to 25% in 2014. In today’s scenario, almost 40% …

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Big data - Web scraping

Data Journalism: How Data Scraping Creates a New Scope for Journalists

Data Journalism: How Data Scraping Creates a New Scope for Journalists

As the internet expands and the technology advances, there is more and more every day we can do with the information that is generated each day. As big data comes into play, unusual information sources have cropped up, which upon analyzing can give insights into human behavior and consumption patterns. This has been a boost …

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Big data

6 ways Businesses can Optimize Big Data in the Supply Chain

6 ways Businesses can Optimize Big Data in the Supply Chain

There is virtually no sector in the economy that has remained unaffected with the advent of big data. Insight mining has become the core of any decision ever taken and continues to drive the market based on consumer behavior patterns and habits. Amidst such transient scenarios, retailers often wonder how they can use big data …

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Big data

How Can Big Data Analytics Enhance the Demand-Supply Cycle in Retail

How Can Big Data Analytics Enhance the Demand-Supply Cycle in Retail

There has virtually been no sector in the market today that has been left untouched by the wave of big data analytics. Every process of a business has been automated and made efficient. One such process which is an essential part of every e-commerce industry is the optimization of the Demand-Supply cycle. In 2017, a …

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Big data

How Big Data Analytics enables Merchandising Optimization in Retail Stores

How Big Data Analytics enables Merchandising Optimization in retail stores

Have you ever looked at something longingly and then decided to not buy it. And then a few hours later you get a notification that the dress you loved is now on sale and suddenly you find yourself in the app and paying for it? Well, you have been nudged! Today’s industry is seeing a …

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Big data

GDPR Compliance: What is it and How Your Must Prepare for it?

GDPR Complaince: What is it and How Your Must Prepare for it?GDPR Complaince: What is it and How Your Must Prepare for it?

The newly released update, The General Data Protection Regulation (GDPR),  is EU’s latest data protection regulation. Coming into force in May, it introduces significant new rights for those living in the EU, such as the right to request information on all data a company holds on them and for it to be deleted, as well as …

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