Big data - retail

Why Predictive Shopping Will Dominate Retail in 2018

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A few years back, a huge debate had many the fate of many retail stores hanging by a thread. Many chains were wondering if retails store were a boon or just a liability. And where we are standing currently, the answer is pretty clear. But a more pertinent question now haunts us. ‘What next?’ The …

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Big data - Sales & Marketing

Data-Driven Marketing: How Marketers Lead in Today’s Data-Driven World

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Our technological future is Automation and AI. We live in a world which is getting increasingly tech-savvy. Having an unlimited amount of data available at our disposal, we want instant results. The same goes for modern marketers and with the rapidly growing technology, their expectations are on a rise. 20 years back marketing was all about …

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Big data - Data Analytics

Big Data Analytics and the New Age of Retailing

Big Data Analytics and the New Age of Retailing

Big Data analytics is the new goldmine. If we take a good look at the past year, we will see how technology has helped retailers overcome the challenge of e-commerce. Through data insights and tracing consumer behavior patterns, retailers have been able to effectively execute marketing campaigns to meet the ever-rising expectations of consumers.  The …

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Big data - Data Analytics

Data Analytics for B2B Selling: How Advanced Analytics is Impacting B2B sales

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Machine Learning and data analytics have shown a pronounced effect on various aspects of the commercial world and industries. Enterprises are using innovation in the field of data analytics and machine learning to design better marketing campaigns. It also helps generate pricing and customer-centric recommendations and even plan more effective financial budgets. However, the rapid …

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Big data

How to Use Big Data to Create Value for Customers

How to Use Big Data to Create Value for Customers

The power of big data and analytics in the field of sales and marketing is no alien concept to anyone who has been following the trends in the space. The benefits of using data to generate leads, pursue them and convert them into full-fledged clients are enormous and have thus, been used across industries. Although …

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Big data

Why Businesses need Embedded Analytics to Transform into Smarter Enterprises

Why Businesses need Embedded Analytics to Transform into Smarter Enterprises

Change is the only constant. We have repeatedly heard this phrase and it’s never been truer until now. With the pace at which the technology is transforming the world, companies either adapt or simply fail to make it work. Technology is one of the most significant external force driving the market today. Today, we see …

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Alternative Data

Hedge Funds are Relying on Alternative Data Insights to Gain an Investing Edge

Hedge Funds are Relying on Alternative Data Insights to Gain an Investing Edge

The thing about data that we all know is that it is growing at a rate that no human, organization or machine can process individually. However, what a lot of us tend to forget is that while high quality or expensive data does not guarantee successful strategies, bad data does ensure failure at the operational …

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Big data

How to Convert your Company’s Big Data into Actionable Data

How to Convert your Company's Big Data into Actionable Data

The amount of data that is generated today in an hour is astounding. It can be a valuable asset for those who know how to leverage this data; for others, not so much. But the real question is how do you use big data to achieve the results you have been hoping for? A lot …

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Big data

Big Data in Insurance: How Insurers can leverage Big Data Insights

Big Data in Insurance

Just like all the other industries affected by big data, insurance hasn’t been untouched either. The insurance industry is increasingly looking towards insights derived from analysis of big data. Initially, only 9% of the insurers were interested in big data projects, but that number rose up to 25% in 2014. In today’s scenario, almost 40% …

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Big data - Web scraping

Data Journalism: How Data Scraping Creates a New Scope for Journalists

Data Journalism: How Data Scraping Creates a New Scope for Journalists

As the internet expands and the technology advances, there is more and more every day we can do with the information that is generated each day. As big data comes into play, unusual information sources have cropped up, which upon analyzing can give insights into human behavior and consumption patterns. This has been a boost …

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