Big data

Big Data Analytics and its integration with Social Media

Big Data Analytics and its integration with Social Media

We all know that social ads and analytics are invaluable in digital marketing. Most of you might be reading this article because of the same reason. This is why we need to create a streamlined process around gathering data, analyzing it and drawing actionable insights from it. Social Media has become a vast reservoir of data …

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Alternative Data - Web scraping

How to Leverage Data Scraping to Boost Content Marketing

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If the title of the article has led you here, it is highly probable you know what content marketing is. For those of you, who do not, let us get to the introduction of the concept. Content Marketing, as a strategic marketing approach, uses content to attract and retain its target audience. Conventional marketing strategies …

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Big data - Data Analytics - Web scraping

How Web Scraping Can Optimize Online Merchandising

How Web Scraping Can Optimize Online Merchandising

Today’s online shoppers don’t only buy products, but they also buy experiences. How quickly does the screen load, how seamless are the payment options; all these and more determine whether you have a loyal customer or not. A market which changes faster than the tides, its best to have your consumer hooked the moment they …

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Big data

9 Must See TED Talks on Big Data

9 Must See TED Talks on Big Data

With its fast-paced growth, big data brought a revolution with itself that is simply inspiring. Over the year, data analytics, data extraction, and visualization have transformed numerous of industries and sectors across the globe. Right from healthcare and finance to all the way to fashion and retail, there is hardly a sector left untouched by big …

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Big Data Applications

Big Data in Fintech : How Fintech is Leveraging Big Data to Win over Banks

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 Think of a world where you never have to visit a bank, where all the financial services are merely the touch of a button away. The applications of big data in fintech today is advancing at a rapid pace with the financial sector being one of the biggest contenders.  It is now possible to get …

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Big data - Big Data Applications - Web scraping

Big Data in Tourism: How Big Data Analytics can Help the Travel and Tourism Industry Grow

How Big Data Analytics can help the Travel and Tourism Industry grow

The travel industry is now a part of the bandwagon of the various other industries that use big data analytics in their regular operations. People generate a lot of data in all their activities and decisions with activities ranging from searching for holiday destinations to buying rucksacks online. Even while traveling across the globe, people …

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Big data - Big Data Applications

How Netflix leverages Big Data Analytics to Drive Success

How Netflix leverages Big Data Analytics to Drive Success

If you ever want to predict the future, learn how Netflix does it. Once upon a time, legendary screenwriter William Goldman said, “Nobody, nobody – not now, not ever – knows the least goddam thing about what is or isn’t going to work at the box office.” That was of course before the time the …

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Alternative Data

How AI and Alternative Data will Influence Future Investment Research?

How will AI and Alternative Data influence Future Investment Research?

Investment research is basically the art and process of studying and evaluating the performance of stocks, shares, markets, and industries. The investment research and planning market faced seismic shifts every now and then. This calls for improving the process with the transforming technologies and incorporating the same in the regular operations. Due to the abundance of information …

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Big data - retail

Why Predictive Shopping Will Dominate Retail in 2018

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A few years back, a huge debate had many the fate of many retail stores hanging by a thread. Many chains were wondering if retails store were a boon or just a liability. And where we are standing currently, the answer is pretty clear. But a more pertinent question now haunts us. ‘What next?’ The …

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Big data - Sales & Marketing

Data-Driven Marketing: How Marketers Lead in Today’s Data-Driven World

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Our technological future is Automation and AI. We live in a world which is getting increasingly tech-savvy. Having an unlimited amount of data available at our disposal, we want instant results. The same goes for modern marketers and with the rapidly growing technology, their expectations are on a rise. 20 years back marketing was all about …

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