Business Intelligence

GDPR and The Digital Peddle: How GDPR will Transform Digital Marketing

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With the world becoming more data-centric and digitization burgeoning into every aspect of our lives, the amount of publicly available data has increased several folds. We are currently into the era of Big Data, where a huge amount of data is finding its way towards valuable insights for various businesses. One of the industries which …

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Big data

How to Use Big Data to Create Value for Customers

How to Use Big Data to Create Value for Customers

The power of big data and analytics in the field of sales and marketing is no alien concept to anyone who has been following the trends in the space. The benefits of using data to generate leads, pursue them and convert them into full-fledged clients are enormous and have thus, been used across industries. Although …

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ecommerce - retail

Chatbots for Retail: How retailers are using chatbots to boost customer engagement

Chatbots for Retail: How retailers are using chatbots to boost customer engagement

In present age, technology is developing at a pace faster than our ability to keep up with it. With technologies like embedded analytics and web scraping, the marketplace has now become a lot more competitive than it was 50 years ago. Retailers have been exploring newer technologies to build competitiveness and woo customers. But implementing a …

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Pricing Strategy

Battle of the Bots: How Large Retailers are Engaging in Shopping Bots Driven Pricing Wars to Drive their Business

Battle of the Bots: How Large retailers are engaging in Bot-driven pricing wars to drive their business

If Amazon and Walmart were to go head to head, whose side would you be on? Being the two giants of the retail industry, these two clash swords on a daily basis. And that’s what recently happened. In the present day, the industry is buzzing with the latest gossip about Walmart facing an embarrassing situation …

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Data Security

Protecting Consumer Privacy by Ensuring Data Security

Protecting Consumer Privacy by Ensuring Data Security

Data is often called the ‘new oil’ and enterprises around the world have been scampering around for innovative ways to collect data. With technologies like IoT, Blockchain, Machine Learning and Artificial Intelligence advancing rapidly, data collection, storage and analyses is a cake-walk. Companies can obtain a lot of data unobtrusively and without actually asking you …

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Business Intelligence

GDPR Introduces the Consent Epoch: How to Convince Customers to Share Personal Data

GDPR Introduces the Consent Epoch: How to Convince Customers to Share Personal Data

From 25th May 2018, the enforcement of European Union General Data Protection Regulation (GDPR) replacing the EU’s Data Protection Directive of 1995, showed a remarkable change in the way personal data of European Union (EU) citizens is administered. Irrespective of the place where they reside GDPR is applied to all the companies that process personal …

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Web scraping

Web Scraping Is Now an Online Arms Race No Internet Marketer Can Ignore

Web Scraping Is Now an Online Arms Race No Internet Marketer Can Ignore

The rate at which websites have grown in the past is simply astounding. According to Internet Livestats, there are more than a billion websites generating data and recording digital footprints. These websites and the data recorded is a goldmine for companies and brands. These are the source of a huge amount of data-driven insights and …

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Business Intelligence

Why Big Companies need to build a Data Driven Culture?

Why Big Companies need to build a Data Driven Culture

Since the concept of large data centers became popular in the late 20th century, computing algorithms, computer infrastructure and hardware have also seen a major uplift and development. Data has been used to improve consumer experience and operational efficiency at workplaces across various industries for a long time now. That has led to the growth …

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Uncategorized

Big Data in Banking: 6 Ways Banks can Leverage Big Data Analytics in Financial Services

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Banks are the touch points that drive our business. Over the past years, the banking industry has grown by leaps and bounds in terms of their operations, delivery systems and services. However, the banking industry is at yet another point where it’s about to change its scope forever. Due to rise in big data technologies …

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Uncategorized

Robotics in Retail: How Robotics is Transforming the Future of Retail

How-robotics-is-the-future-of-retail

When the age of industrialization kicked in a couple of centuries ago, peoples’ lives were disrupted by the speed and efficiency machines brought in. Automation was a concept that then saw more skepticism than trust.  Once the phase of digitization was coupled with the industrial revolution, there has been a surge of innovation, cutting-edge technologies …

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