Pricing Strategy - Web scraping

How to Leverage Web Scraping to Create a Competitor Price Monitoring Strategy

How-to-Leverage-Web-Scraping-to-Create-a-Competitor-Price-Monitoring-Strategy-02

In e-commerce, Pricing Strategy is king. Online shopping essentially means comparison shopping where e-retailers constantly monitor competitor prices and set theirs accordingly to maintain their dominance in the market. While many retailers emphasize product quality and ensure a decent user experience, a good pricing strategy definitely triumphs them all. Consumers are hungry for better price deals, …

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Data Analytics - ecommerce - retail - Uncategorized

How Adidas’ Focus on Data-Driven Growth Has Led to its Burgeoning Rise

How Adidas' Focus on Data-Driven Growth Has Led to its Burgeoning Rise

The Fourth Industrial Revolution is here and it’s all about the digital world. With the exponential growth of data and internet connectivity, brands are rapidly moving towards consumer-first mindset, with digital as its backbone. But how does a brand get to a point where it’s thinking is not only a part of brand philosophy but …

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Business Intelligence

GDPR and The Digital Peddle: How GDPR will Transform Digital Marketing

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With the world becoming more data-centric and digitization burgeoning into every aspect of our lives, the amount of publicly available data has increased several folds. We are currently into the era of Big Data, where a huge amount of data is finding its way towards valuable insights for various businesses. One of the industries which …

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Big data

How to Use Big Data to Create Value for Customers

How to Use Big Data to Create Value for Customers

The power of big data and analytics in the field of sales and marketing is no alien concept to anyone who has been following the trends in the space. The benefits of using data to generate leads, pursue them and convert them into full-fledged clients are enormous and have thus, been used across industries. Although …

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ecommerce - retail

Chatbots for Retail: How retailers are using chatbots to boost customer engagement

Chatbots for Retail: How retailers are using chatbots to boost customer engagement

In present age, technology is developing at a pace faster than our ability to keep up with it. With technologies like embedded analytics and web scraping, the marketplace has now become a lot more competitive than it was 50 years ago. Retailers have been exploring newer technologies to build competitiveness and woo customers. But implementing a …

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Pricing Strategy

Battle of the Bots: How Large Retailers are Engaging in Shopping Bots Driven Pricing Wars to Drive their Business

Battle of the Bots: How Large retailers are engaging in Bot-driven pricing wars to drive their business

If Amazon and Walmart were to go head to head, whose side would you be on? Being the two giants of the retail industry, these two clash swords on a daily basis. And that’s what recently happened. In the present day, the industry is buzzing with the latest gossip about Walmart facing an embarrassing situation …

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Data Security

Protecting Consumer Privacy by Ensuring Data Security

Protecting Consumer Privacy by Ensuring Data Security

Data is often called the ‘new oil’ and enterprises around the world have been scampering around for innovative ways to collect data. With technologies like IoT, Blockchain, Machine Learning and Artificial Intelligence advancing rapidly, data collection, storage and analyses is a cake-walk. Companies can obtain a lot of data unobtrusively and without actually asking you …

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Business Intelligence

GDPR Introduces the Consent Epoch: How to Convince Customers to Share Personal Data

GDPR Introduces the Consent Epoch: How to Convince Customers to Share Personal Data

From 25th May 2018, the enforcement of European Union General Data Protection Regulation (GDPR) replacing the EU’s Data Protection Directive of 1995, showed a remarkable change in the way personal data of European Union (EU) citizens is administered. Irrespective of the place where they reside GDPR is applied to all the companies that process personal …

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Web scraping

Web Scraping Is Now an Online Arms Race No Internet Marketer Can Ignore

Web Scraping Is Now an Online Arms Race No Internet Marketer Can Ignore

The rate at which websites have grown in the past is simply astounding. According to Internet Livestats, there are more than a billion websites generating data and recording digital footprints. These websites and the data recorded is a goldmine for companies and brands. These are the source of a huge amount of data-driven insights and …

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Business Intelligence

Why Big Companies need to build a Data Driven Culture?

Why Big Companies need to build a Data Driven Culture

Since the concept of large data centers became popular in the late 20th century, computing algorithms, computer infrastructure and hardware have also seen a major uplift and development. Data has been used to improve consumer experience and operational efficiency at workplaces across various industries for a long time now. That has led to the growth …

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